Brand & Website Design For service-based businesses

Serving the Twin Cities & Beyond

I help good ideas (and good people) stand out by strengthening customer experience through unmistakable design and connected system support.

Start Your Brand Experience
Person holding a glass mug of tea, next to a laptop and printed photographs on a table.

Featured Work

Featured Work

  • Graphic with text and icons promoting a carbon offset program, with the word "fifth" and a small green circle containing "co", a blue water droplet, and a flower symbol.
  • Jefferson Clean logo with green and blue waves above the company name on a dark background.
  • Close-up of the text 'Moss' in black on a white background.
  • Golden circular emblem with the words "100 Years" and the date "1919-2019" on a dark blue background.
  • Sign with the words "HAND FOOD PRODUCTION" and an illustration of a rubber glove with a honeycomb pattern on the palm.

  • "She [Amanda] has a keen eye for detail and a talent for developing creative strategies that drive results."

    Real Client Feedback

  • "Amanda collaborates effectively and is always enthusiastic and creative, offering developmental ideas and helping direct projects to attract client and donor attention."

    Real Client Feedback, Non-Profit

  • "Amanda consistently delivered high-quality work that exceeded my expectations and contributed to our brand's growth."

    Real Client Feedback

If Your Online Experience feels a little “off” - or Your Brand Doesn’t Quite Reflect Your Services… then You’re In the Right Place.

What Most clients Experience
before Working with me

Most brands feel alone and stuck with their branding, but trust - you are not. Your peers reach out because they’re feeling something along the lines of:

“We’re not the same company we were when we started.”

“Our social, website, and marketing materials all feel disconnected.”

“I’m embarrassed to send people to my website.”

“Customers keep calling for information that’s already on our site.”

“Our competitors seem more memorable than we are.”

Common Obstacles In Aligning Brand & Online Customer Experience Can Be categorized as:

  • Outdated Imagery

  • Your Business Has Evolved

  • Maybe You’re Attracting the Wrong Customers

  • Your Brand Presence is Inconsistent

  • You’re Ready to Look More Professional

  • You Simply Want to Stand Out

  • Your Website Looks… Old

  • People Visit, but They Don’t Convert

  • Poor User Experience

  • Your Site Doesn’t Play Well with Mobile

  • Your Site is Hard to Maintain

  • SEO & Visibility Issues

Here's How We Fix It

Welcome to A More Sophisticated Brand Experience

A woman-owned brand studio helping service-based businesses build aligned brands where design, messaging, and systems work together to support the customer journey.

Check Out My Services
Check Out My Services
Person wearing tan shoes and light blue jeans sitting on a black chair against a neutral background.
Close-up of a cartoon blue smiling face with two black oval eyes and a curved black line forming a smile.
Person sitting on an orange vintage sofa, wearing a beige jacket with black floral and line patterns, blue jeans, and gray socks, holding a stylus and writing or drawing on a green device.

Hey, I’m Amanda -

AKA: Brand Designer & Systems Thinker

When it comes to creating a cohesive customer experience, many brands struggle. That’s because:

  • Most branding services only focus on how things look

  • Many web builds are done without systems in mind

  • While system vendors solely focus on how things work.

I’m different because I build brand, web design, and systems to work together, with each other in mind. So instead of ending up with a beautifully looking brand you don’t know how leverage or systems that feel disconnected from your business… you get something better:

  • A brand that looks and feels aligned to your products and values

  • A website that converts visitors into customers

  • Systems that support a better customer journey

services to get you aligned

I help small service-based businesses create brands that don’t just look good, they work. That means aligning your visuals, messaging, website, and backend systems so your business feels consistent, professional, and easy to manage at every stage of your customer journey.

Two people are sitting together, one is holding a laptop on their lap, and the other is gesturing towards it. One person is wearing beige pants and gold jewelry, and the other person is wearing a gray shirt. There are papers in the person's hand on the left. They are near a window, with sunlight coming in.
A pink badge with a white dollar sign in the center, surrounded by the text 'PAYMENT PLANS AVAILABLE'.

  • Clarity before everything.

    If your brand feels unclear, inconsistent, or a little all over the place, this is where we start.

  • A site that guides people to action.

    Your website should do more than look pretty. It should help people understand, trust, and take the next step.

  • Less manual work. More flow.

    If your business works, but only because you’re constantly managing it, this is for you.

  • Everything working together—from day one.

    This is the full transformation. We build (or rebuild) your brand, website, and systems as one cohesive experience, so nothing feels disconnected or pieced together later.

view the full service catalog

Smart Design

Friendly Systems

Better Running Brand

Smart Design Friendly Systems Better Running Brand

Smart design. Friendly systems. Better-running brands.

1. Smart Design

Most brands are built to look good. Ours are built to function.

I don’t just design how your business shows up, I design how it feels and runs for you and your customers. That means your visuals, messaging, website, and systems are all created with real-life use in mind, so you’re not left trying to “figure out how to make sense of it” later.

2. Friendly Systems

Often businesses build in phases:

  • First the brand

  • Then the website

  • Then the systems (if ever)

That’s usually why things end up feeling disconnected.

I take a different approach: Everything is considered together from the start, so your client experience flows naturally from first impression to interaction and eventually conversion. No gaps, friction, or awkward workarounds.

3. Better Running Brands

You don’t need more complexity. You need clarity that actually sticks. I’m known for taking big ideas, moving parts, and “kind of working” setups and turning them into something that feels simple, clear, and manageable.

  • No overcomplicated systems.

  • No unnecessary tools.

  • No “you’ll figure it out later.”

Let’s Work Together

After working together, you won’t just have a new brand, easy-to-manage website or better systems - You’ll have a business that feels:

Clear, connected & genuinely easier to manage.